PayAttention
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PayAttention

Sponsored payments

Pay with attention, not money.

PayAttention app: subscription covered, paid $0
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Problem

90% of users don't pay at paywalls — and 25% unsubscribe after.

The biggest revenue leak in subscription apps.

Target audience: subscription apps in the US.

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💸
– $20 lost
Already paid to acquire them — they hit the price and left.
Solution

An alternative payment method.
Users complete brand-sponsored actions —
the brands cover the bill.

Users pay without cash. Apps still get paid.

Choose your plan — $0
Pick a sponsored action
You're all set — covered
Live product · running today

Watch a paywall get covered.

1
Hit a paywall, pay $0 instead of the price.
2
Pick a sponsor, do one short action (~3 min).
3
The brand pays the bill.
Traction

First 30 transactions processed. Pilots in progress.

10%
Lead → purchase conversion
$20
Average order value
75%
Action-completion rate
20%
PayAttention fee

2nd phase of pilots in progress: 6 apps, US market.

Every actor in the value chain wins.

  • Users complete tasks → get a free subscription.
  • Advertisers get users on a CPA basis with zero risk → pay a 20% fee.
  • Apps supply traffic → recover drop-offs for free.
Win · Win · Win
PayAttention
📣
Advertisers
Pay by CPA — 20%
🙋
Users
Complete small tasks
📱
Apps
Pay for recovery — 0%
Frame · what we should be compared with

Our model is a combination of already-proven concepts.

PayAttention
AppLovin
$160B valuation
Advertiser-funded actions
Klarna
$6B valuation
Alternative checkout
Rokt
$3.5B valuation
Transaction-moment monetization
TrialPay
Acquired by Visa
Sponsored-payment pioneer · 500M users

Why now?

CAC becomes extremely high.
Paying a user's bill is now cheaper than buying their attention.
Brands want positive unit economics.
Not impressions.
People ignore ads.
And want to save money.
AI makes it personal.
Best-in-class recommendations affordable.
Vision · how to become a unicorn

Sponsored attention becomes
a new class of payment rail.

$$$
Credits
Let people pay later
Huge checks$12K average
$$
BNPL
Made credits consumer-friendly
Middle checks$135 average
$
Sponsored payments
Let brands pay for you
Small checks≤$50

As vibe-coding and AI content explode, attention becomes the most valuable asset — and a positive LTV/CAC ratio gets harder to achieve.

Market

Today: mobile subscriptions.
Then: a payment rail for small transactions.

Paywall market
Sponsored payments rail
TAM
Potential fee (20%) of the market recovered
$10B
All subscriptions excluding mega-tier with own payments, 20% recovery rate
$155B
Global $11T of ≤$50 transactions, 7% adoption
SAM
US-addressable, 20% fee
$5.7B
20% recovery × 57% of TAM: mob $37B + web $52B + DTC $54B = $143B target subs revenue
$19B
US 25% × 50% addressable
SOM
ARR captured in 5–8 years
$120M
1000 merchants = 20% target market share, 2.1% of SAM
$1B
10M users spending $500 annually, 5% of SAM
Financial plan

We plan to reach $3.6M ARR at M12 and $60M at M36.

This means 41 apps and 4,680 orders per day in year 1. Break-even by M9.

$3.6M
ARR at month 12
$60M
ARR at month 36
M9
Operating break-even
MRR Costs EBITDA
$400k $200k $0 $301k M1 M12
Team

Built by founders with fintech and B2B2C experience.

Andrey Monastyrskiy
Andrey Monastyrskiy
Co-Founder & CEO

Founded and sold a B2B2C startup to X5. Today its GMV is over $700M.

Previously we co-founded a social-media app for the US market and ran performance marketing ourselves — so we know the pain on both sides.
Danil Larionov
Danil Larionov
Co-Founder & CPO

Product Owner at Revolut, where he runs a product with a model similar to PayAttention.

The ask

Raising $500K to reach break-even at M9 and $300K MRR at M12.

SAFE · $5M cap ● $100K already committed
Andrey Monastyrskiy
Co-Founder & CEO
andrew@payattention.now TG: @andrey_monastyrsky
Danil Larionov
Co-Founder & CPO
daniel@payattention.now TG: @larionovdanil
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